Ramadan is a high-stakes period for food suppliers, with demand surging by 30-50% for essential ingredients, fresh produce, and traditional items. 

The challenge is meeting this demand without stockouts, delivery delays, or excess waste. Suppliers who plan ahead, optimize operations, and leverage data insights can boost their revenue and secure long-term partnerships with restaurants and retailers. 

Here’s how to stay ahead in the Ramadan rush.
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Stock Smarter

Running out of key ingredients can mean lost revenue and broken trust. Pre-booking with restaurants and bulk order discounts can encourage early commitments for smooth inventory flow and reducing last-minute shortages.

Use predictive analytics to assess which products will see the highest demand. In past years, dates, dairy, and grains sales spiked by 40-60%, so ensure priority stocking of these essentials.
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Fast & Reliable Deliveries

85% of restaurants cite late deliveries as their biggest Ramadan frustration.

AI-powered route optimization and dedicated Iftar & Suhoor delivery slots help suppliers meet strict deadlines. Real-time tracking and proactive communication with restaurants prevent last-minute confusion. 

Implement a tiered delivery priority system—high-demand customers get early time slots, while automated tracking updates keep all partners informed in real time.

Kaso, a B2B digital platform that connects suppliers to restaurants, streamlines order management and delivery scheduling, allowing suppliers to prioritize high-demand clients and reduce order and delivery inefficiencies.
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Seasonal Bundles

Ramadan sees a 30% rise in bulk purchasing, making it a prime time to push seasonal bundles.

Suppliers can package traditional Ramadan items—such as Iftar-ready meal kits, dessert bundles, and Suhoor essentials—at a competitive price to drive up-order value. Pre-packaged bulk deals also reduce fulfillment time, making operations smoother.

Offer a limited-time, exclusive bundle that adds value for customers—such as “Buy 10 kg of rice, get 1 kg of premium dates free.”
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Iftar Menus & Portion Control

Food waste spikes during Ramadan, with nearly 30% of perishable goods going unused due to inaccurate demand planning.

Suppliers can support restaurants in creating optimized Iftar set menus, balancing variety and efficiency. By offering pre-portioned ingredients and bulk meal kits, suppliers help reduce overproduction while ensuring consistency in meal quality. Structured set menus help restaurants serve customers efficiently while minimizing food waste.

Kaso can help suppliers provide restaurants with menu optimization insights, ensuring they stock high-demand ingredients efficiently. 

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Ramadan Limited-Edition Products

Food and beverages see a 45% sales surge during Ramadan, driven by traditional refreshments like dates-infused juices, tamarind drinks, and laban.

Creating limited-edition, Ramadan-themed beverages with co-branded restaurant promotions boosts visibility and demand. Exclusive product releases encourage repeat purchases. Launch branded Iftar drink packs that restaurants can offer alongside meal deals, tapping into high-margin impulse buys.

Suppliers Implementing these strategies can turn Ramadan into a season of peak performance, strong relationships, and increased revenue.
Think ahead, move fast, and keep efficiency at the heart of your operations.

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