PRESS RELEASE: Kaso (formerly Elkaso) gets funded by Y Combinator and hires Ex-Zalando CTO

PRESS RELEASE: Kaso (formerly Elkaso) gets funded by Y Combinator and hires Ex-Zalando CTO

Dubai-based startup, Kaso, grows 10x to 3500 partners in six months and welcomes tech industry leader to drive technology innovation

24th February 2022, DUBAI, UAE: Kaso (formerly Elkaso), the leading B2B platform digitizing the ordering process between restaurants and food suppliers in the UAE and KSA, has announced the appointment of Frank Biedka, former CTO of the leading European e-commerce platform, Zalando, to lead Kaso’s tech.

“Biedka’s extensive experience in driving innovation through technology aligns perfectly with Kaso’s mission to revolutionize, digitize and simplify the food supply procurement process. I am excited to welcome a tech leader in the industry to continue taking Kaso on our path to reach $300m in GMV by end of this year”, said Manar Alkassar, Co-founder of Kaso. 

Kaso’s leadership team expansion comes soon after getting funded by the prestigious Silicon Valley-based accelerator, Y Combinator. With an acceptance rate of less than 1.5%, the globally renowned startup accelerator is responsible for the launch of companies, including Airbnb, Dropbox, Coinbase, Stripe, and Reddit.

Co-founder of Kaso and former VP of Delivery Hero logistics, Ahmed Soliman, said,  “We are incredibly proud to now be part of the prestigious portfolio of YC companies. Kaso’s acceptance and hypergrowth are testaments to the region’s need for a digitized solution to streamline the food supply procurement. We are bridging an evident gap in the thriving $50B food supply Gulf market, with our users already reducing supply costs by 15% and reducing order errors by 80%.”

Fueled by an initial pre-seed funding round in 2021, the Dubai-based startup has grown 10x in the last six months, servicing over 3500 restaurant & supplier partners in the UAE and Saudi Arabia alone, after only eight months of operation since Kaso’s launch in June 2021.

Kaso has also revealed an extensive rebrand of the company representing the startup’s rapid evolution over the past few months. Formerly known as Elkaso, Kaso’s rebrand includes the launch of a new website,, introducing the company’s new visual identity, and a fresh new name and logo.

Kaso is available for download on Apple’s App Store and Google Play here.

About KASO

 Currently operating in UAE and KSA, Dubai-based Kaso is the Middle East's first platform connecting restaurants with suppliers and is currently serving over 3500 partners in UAE and KSA alone. The company was founded by tech entrepreneurs Manar Alkassar and Ahmed Soliman, with the vision to disrupt the food supply chain. By digitizing the relationship between restaurants and suppliers, they not only intend to drastically improve efficiency and transparency in the food supply chain, but also significantly reduce food waste in the region.

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Media Contacts

Janine Pinto

Marketing & Communication, Kaso

Mobile: +971 52 510 4576